Marketing Plan Research Paper Example | Topics and Well Written Essays - 4000 words

Marketing Plan - Research Paper Example However, it is evident that a number of challenges have engulfed the company within its marketing and human resource sectors, which are threatening its survival in the dynamic business market. From this point of view, the company has a challenge to re-launch its organizational strategies to ensure that the company survives in the competitive telecommunication market. Organizational marketing is an important business strategy as it defines the mechanics that an organization deploys to attract the customers to buy their products. For brand managers, marketing ensures that company sales remain high and that the customer population increases every time (Lamb, Hair and McDaniel 11). In the contemporary business environment, competition is inevitable and companies are always struggling to reach out to as many customers as possible. The changes in market trends have made issues of marketing more complex and demands new approaches of marketing. From a critical point of view, it is evident that new approaches of marketing are slowly pushing away the traditional marketing approaches, putting marketing managers at their toes to adapt to these changes. The telecommunication company has become one of the most dynamic markets due to rapid changes in information technology making it a necessity for service providers to be flexible and agile in responding to ma rket issues. The purpose of this essay is to design an efficient marketing plan for Sprint Corporation. Assuming the role of a brand manager, I will develop a strong marketing strategy that Sprint to ensure that the organization remains profitable by attracting even more customers to buy its products and services. The success of any organizational function depends on the type of leadership that the organization deploys within the business structure. For an organization to survive, it must be able