DOMMINO PIZZA MARKETING STRATEGY Coursework Example | Topics and Well Written Essays - 3750 words

DOMMINO PIZZA MARKETING STRATEGY - Coursework Example The paper tells that in recent decades, there has been need to improve the safety of food supply in Europe and other countries in the west and Domino company has not been left out. The laws governing public food safety have been reviewed and firms at various levels of the supply chain have come up with means of improving safety of food supply. As a result, there has been an improved standard of food safety rules at national, regional and international levels. A number of regulations have been put in place such as standards regarding the nature of the final product, the techniques of production in the food supply chain and the legal compliance of the supply chain. At the multinational level, there have been proposals on how the standards of food supply can be improved by the domino company or corrected in areas of weakness. Some of the issues that have been discussed include improvement of infrastructure, facilities and techniques of production, modes of processing as well as modes of quality assurance. There has been a great deal of competition in the pizza industry from pizza huts, papa john’s who are also distributors of pizza in different regions. This has reduced the profits in the business and has reduced the number of customers that are available for this company to deal with. Most of these customers have been shifting from one company to another and Domino Company has had a great deal of losses emanating from the high costs of operation and production visa reduced market share. There are other markets which are yet to be explored like those of china which are yet to be explored. ... As a result, there has been an improved standard of food safety rules at national, regional and international levels. A number of regulations have been put in place such as standards regarding the nature of the final product, the techniques of production in the food supply chain and the legal compliance of the supply chain. At the multinational level, there have been proposals on how the standards of food supply can be improved by the domino company or corrected in areas of weakness. Some of the issues that have been discussed include improvement of infrastructure, facilities and techniques of production, modes of processing as well as modes of quality assurance. STATEMENT OF THE PROBLEM There has been a great deal of competition in the pizza industry from pizza huts, papa john’s who are also distributors of pizza in different regions (Blythman, 2005). This has reduced the profits in the business and has reduced the number of customers that are available for this company to de al with. Most of these customers have been shifting from one company to another and Domino Company has had a great deal of losses emanating from the high costs of operation and production visa reduced market share. There are other markets which are yet to be explored like those of china which are yet to be explored. Te problem has been that the Chinese require places they can take pizzas while relaxing like in restaurants (Baldwin, 2009). This is not in line with what the company has been used to and therefore has to try and deal with that before the other companies establish themselves in such places. The company is developing marketing strategies that will ensure that this is dealt with including opening new businesses